This paper addresses this reurbanisation phenomenon in the case of Switzerland. It argues that the demographic evolution of cities is not adequately It should rather be analysed by unfolding the underlying mechanisms that include housing consumption as well as in-and out-migration flows. Swiss cities have gained inhabitants since thanks to international migrants, young adults, non-family households and some parts of the middle to upper class. The gentri- fication literature is reviewed in regard The gentri- fication literature is reviewed in regard to these dimensions. Empirical material is based on questionnaires sent to the inhabitants of new high-status developments new-build gentrification in two Swiss cities Zurich and Neuchaa tel. By pointing out some of the characteristics found in the Swiss context, the results contribute to an understanding of the attributes of contemporary gentrifiers, such as their diversity in terms of life-course position, the transitory stage that living in a gentrified neighbourhood may represent, and the predominance of the convenience of urban life proximity and mobility in their motivations.